KOOBFACE

Millions of Facebook’s users receive messages in their inboxes from their Facebook’s ‘friends’ like “you look funny in this new video” or “you look just awesome in this new video”. On clicking on the links, users are prompted to watch a “secret video by Tom”.

If you are a Facebook user you try and play the video, you are asked to download the latest version of Adobe Flash Player. Then, Bang! A deadly new virus called Koobface (an anagram of Facebook) hits your computer and millions of other Facebook users like you. According to an estimate, Facebook’s 120 million users became naked targets by the virus designed to get hold of sensitive information like credit card details. Koobface already hit the users of MySpace in August last year. The best way to get rid of the menace is to have a credible Anti-virus software installed and updated and constantly.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Power on, India on and RPower financially ON...

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Brand: RPower IPO
Agency: Mudra

It takes money to make money; a cliché well adopted by the Reliance ADAG brand for its RPower IPO. The unique, emotive, nationalistic campaign across 50-60 TV channels, radio stations, Adlab theatres and over 500 hoardings were heard or seen over 10-12 million times a day. The multimedia campaign for the $3 billion IPO spread over 17 days burning up to Rs.30 crore resulted in the IPO being oversubscribed by almost 70 times and that too within minutes. The ‘more is more’ approach of the team clicked and for the first time in Indian business history, a company managed to successfully persuade investors before an IPO.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


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A. DIXIT, GM SALES, SKODA AUTO INDIA

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1. ‘Kya aap Closeup karte hain?” campaign
2. ‘Jaago Re!’ campaign from Tata Tea
3. India Voice campaign
4. ‘Kucch bandhan atoot hote hain, jaise Airtel ka network’ ad campaign
5. Hutch’s ‘Where ever you go, our network follows’ campaign

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Rejuvenating spirits...

The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

Bharti Enterprises, in March 2007, had announced an initiative aimed at creating a diversified conglomerate of the future. It had unveiled its new apex level organisation structure reinforcing the best in class governance model with strategic intent to lead, build and grow its all businesses. And the move has certainly paid off! The new structure has not only strengthened empowerment and accountability for business leaders of individual companies thereby enhancing the existing high degree of professionalism in the group, but has also raked in moolah for group companies with Bharti Airtel (which reported 57.4% increase in net profit)once again being the first in line!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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