Based on the success of their digital counterparts, real world corporations are beginning to notice the possibilities. Car manufacturers Mazda and Toyota are selling the Hakaze and Scion XB concept cars.
IT majors like Sun Microsystems and IBM are organizing press conferences and creating their spaces within SL. CISCO and DELL (www.dell.com/secondlife) are already selling products in-world. TELUS Mobility (www.telus.com) opened a retail outlet offering replica mobile phones with SL specific features. Leo Burnett Worldwide has started a community for their globally dispersed staff to explore the possibility of opening up shop within SL. And last summer, American Apparel opened a branch with a lot of fanfare selling digital renderings of their actual collections. And since money is changing hands, banking as a business is flourishing in SL. Based on current estimates there are as many as fifteen odd banks in SL today out of which ten operate in-world only. This is raising questions of how such non-regulated entities should be managed.
But that’s another story. What’s more interesting is the fact that some banks are actually SL versions of actual real world banks including majors like Wells Fargo, ABN Amro, BNP Paribas & ING. The social dynamics of SL are also hard to comprehend. Take sex for example. Having sex in Second Life just requires selecting a series of buttons. Of course users can generally start by buying outfits to dress their avatars provocatively, or “skins” to make them appear nude. Guess what? Default avatars have no genitalia, so users need to buy them! And I dare you to check out the store at ‘www.getexcite.com’. You will fall off your chair when you see what’s available. Likewise, users can buy equipment, ranging from realistic-looking beds and other furniture to fanciful torture devices used in BDSM fantasies.
The furniture and other props have attached software to animate the user’s avatar through the motions of sex. Chris Mead chose to quit his job at a factory when his wife had a third baby. His interest in computers and gaming led him to start making “couple animations”. Also known as “pose balls”, these are programs which when clicked by two avatars activate the animation inside and allow the avatars to dance, cuddle, kiss or even have sex. Chris’s avatar Craig Altman has a store in-world where he sells more than 300 copies of these animations a day. He earns about $90,000 a year by just selling sex-aids in SL. Nudity and sexual behavior is forbidden in Second Life outside of private areas and sex clubs. Free orgy rooms are commonplace, where users can try out sexual apparatus and pose balls and bring their own. One of the prime locations for this is the Archan Free Sex Community which consists of a huge playhouse with segregated public and private rooms brimming with sex toys and kinky themes. It is over 10,000 square feet of playroom, has a swimming pool with a water slide and arguably one of the biggest dance floors in-world. And finally to end with a twist, there is marriage! Yes, residents are getting married in SL. Some are hooking up online but getting married offline. But some are already married in real life to others. This raises the strange question and a major social problem of the future: does that mean you are cheating on your real spouse? Go figure out!
IT majors like Sun Microsystems and IBM are organizing press conferences and creating their spaces within SL. CISCO and DELL (www.dell.com/secondlife) are already selling products in-world. TELUS Mobility (www.telus.com) opened a retail outlet offering replica mobile phones with SL specific features. Leo Burnett Worldwide has started a community for their globally dispersed staff to explore the possibility of opening up shop within SL. And last summer, American Apparel opened a branch with a lot of fanfare selling digital renderings of their actual collections. And since money is changing hands, banking as a business is flourishing in SL. Based on current estimates there are as many as fifteen odd banks in SL today out of which ten operate in-world only. This is raising questions of how such non-regulated entities should be managed.But that’s another story. What’s more interesting is the fact that some banks are actually SL versions of actual real world banks including majors like Wells Fargo, ABN Amro, BNP Paribas & ING. The social dynamics of SL are also hard to comprehend. Take sex for example. Having sex in Second Life just requires selecting a series of buttons. Of course users can generally start by buying outfits to dress their avatars provocatively, or “skins” to make them appear nude. Guess what? Default avatars have no genitalia, so users need to buy them! And I dare you to check out the store at ‘www.getexcite.com’. You will fall off your chair when you see what’s available. Likewise, users can buy equipment, ranging from realistic-looking beds and other furniture to fanciful torture devices used in BDSM fantasies.
The furniture and other props have attached software to animate the user’s avatar through the motions of sex. Chris Mead chose to quit his job at a factory when his wife had a third baby. His interest in computers and gaming led him to start making “couple animations”. Also known as “pose balls”, these are programs which when clicked by two avatars activate the animation inside and allow the avatars to dance, cuddle, kiss or even have sex. Chris’s avatar Craig Altman has a store in-world where he sells more than 300 copies of these animations a day. He earns about $90,000 a year by just selling sex-aids in SL. Nudity and sexual behavior is forbidden in Second Life outside of private areas and sex clubs. Free orgy rooms are commonplace, where users can try out sexual apparatus and pose balls and bring their own. One of the prime locations for this is the Archan Free Sex Community which consists of a huge playhouse with segregated public and private rooms brimming with sex toys and kinky themes. It is over 10,000 square feet of playroom, has a swimming pool with a water slide and arguably one of the biggest dance floors in-world. And finally to end with a twist, there is marriage! Yes, residents are getting married in SL. Some are hooking up online but getting married offline. But some are already married in real life to others. This raises the strange question and a major social problem of the future: does that mean you are cheating on your real spouse? Go figure out!
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