The Final Ranking of Top Indian Market Research Firms as per the 4Ps B&M survey gives them scores on an aggregate basis as well as on different parameters.
Methodology
4Ps B&M conducted a perception survey in two phases on Market Research firms in India. In the first phase, the team created a list of MR firms in India. The list of 63 was generated based on the frequency of recall of the market research firms (a focussed survey amongst 215 respondents in the corporate world, market research employees and industry leaders was conducted pan India). This was followed by a secondary study. The MR firms taken into consideration were the ones whose forte is to provide services primarily in the field of market research (primary or secondary). Certain firms who are primarily into consulting and only have an internal research team for their support have not been considered under the purview of the survey. Also, research firms who are specific to an industry have been eliminated from the survey. Hence 38 firms were considered for the second part of the study.
The second part of the research was carried out amongst corporates, employees of market research firms, industry leaders and others on a pan India basis on the parameters given in the table below: The respondents were asked to randomly rate 5 selected market research firms on the above parameters on a scale of 1-10 where 10 was the highest score on the perception scale. Since, employees and members of market research firms were also interviewed, the scores of the agency they were working with was not asked or taken into consideration to avoid any scope for bias. The survey used a structured questionnaire through in-depth interviews, telephonic interviews and e-mails. All responses from respondents are primarily their own perceptions. The individual and cumulative scores have been calculated and displayed to give the final rankings for the research agencies. ICMR (Indian Council for Market Research), being a sister organization, was excluded from the research. However, we firmly believe that if ICMR had been included, given the quantity and quality of the research it does and the expansiveness of its clients’ reach, it would have been ranked amongst India’s top five MR agencies. But committed to editorial integrity, we have ensured that it does not feature in this ranking.
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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Methodology
4Ps B&M conducted a perception survey in two phases on Market Research firms in India. In the first phase, the team created a list of MR firms in India. The list of 63 was generated based on the frequency of recall of the market research firms (a focussed survey amongst 215 respondents in the corporate world, market research employees and industry leaders was conducted pan India). This was followed by a secondary study. The MR firms taken into consideration were the ones whose forte is to provide services primarily in the field of market research (primary or secondary). Certain firms who are primarily into consulting and only have an internal research team for their support have not been considered under the purview of the survey. Also, research firms who are specific to an industry have been eliminated from the survey. Hence 38 firms were considered for the second part of the study.
The second part of the research was carried out amongst corporates, employees of market research firms, industry leaders and others on a pan India basis on the parameters given in the table below: The respondents were asked to randomly rate 5 selected market research firms on the above parameters on a scale of 1-10 where 10 was the highest score on the perception scale. Since, employees and members of market research firms were also interviewed, the scores of the agency they were working with was not asked or taken into consideration to avoid any scope for bias. The survey used a structured questionnaire through in-depth interviews, telephonic interviews and e-mails. All responses from respondents are primarily their own perceptions. The individual and cumulative scores have been calculated and displayed to give the final rankings for the research agencies. ICMR (Indian Council for Market Research), being a sister organization, was excluded from the research. However, we firmly believe that if ICMR had been included, given the quantity and quality of the research it does and the expansiveness of its clients’ reach, it would have been ranked amongst India’s top five MR agencies. But committed to editorial integrity, we have ensured that it does not feature in this ranking.
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
IIPM in the league of best management institutes of India.....
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies
IIPM Contact Info
IIPM History
IIPM Think Tank
IIPM Infrastructure
IIPM Info
IIPM: Selection Process
IIPM: Research and Publications
IIPM MBA Institute India
