After fixing up the group’s GEC, Punit is now focussing on expanding the regional and sports channel portfolio
B&E: Over the last few years your involvement with Zee has increased a lot. What is the kind of change, in responsibility, that has come to you in the last 2-3 years and what change do you see coming in the near future?
PG: The change in responsibility has been basically in the sense that I was handling the entire programming about three years ago. But slowly I was also involved in the news business and was given the responsibility as the MD of Zee Entertainment. So, my role has increased a lot from being just a programming head.
B&E: Do you have any plans to explore other businesses?
PG: No, I want to stick to the media business. Our focus in the coming times is to grow the new media space where we have been only experimenting in the last 18 months. We will be a lot more active in those segments. We will also be strongly focussing on creating niche content.
B&E: We have got some information that ZEEL is restructuring its sports business under the Ten brand. Can you share the details?
PG: Yes your information is right. We have bought the additional 45% stake in Taj TV. Now we are in the process of re-structuring the entire sports business under the Ten brand. The sports bouquet of Zee will be made a separate entity and will function as a subsidiary of ZEEL. While Zee Sports will be renamed as Ten Action (proposed name), a new golf channel will be added to the sports bouquet.
B&E: But why are you rebranding Zee Sports as Ten Action?
PG: We believe that Ten Sports is a formidable brand within sports genre in the country with garnering highest viewerships in the genre on any non-cricket day. And since Ten Sports and Zee Sports functioned as separate entities, we could not club the two channels and offer it to the advertisers. Therefore, Zee Sports was not able to ride over the popularity of Ten Sports whether it was on the distribution front or from the ad sales perspective.
B&E: Over the last few years your involvement with Zee has increased a lot. What is the kind of change, in responsibility, that has come to you in the last 2-3 years and what change do you see coming in the near future?
PG: The change in responsibility has been basically in the sense that I was handling the entire programming about three years ago. But slowly I was also involved in the news business and was given the responsibility as the MD of Zee Entertainment. So, my role has increased a lot from being just a programming head.
B&E: Do you have any plans to explore other businesses?
PG: No, I want to stick to the media business. Our focus in the coming times is to grow the new media space where we have been only experimenting in the last 18 months. We will be a lot more active in those segments. We will also be strongly focussing on creating niche content.
B&E: We have got some information that ZEEL is restructuring its sports business under the Ten brand. Can you share the details?
PG: Yes your information is right. We have bought the additional 45% stake in Taj TV. Now we are in the process of re-structuring the entire sports business under the Ten brand. The sports bouquet of Zee will be made a separate entity and will function as a subsidiary of ZEEL. While Zee Sports will be renamed as Ten Action (proposed name), a new golf channel will be added to the sports bouquet.
B&E: But why are you rebranding Zee Sports as Ten Action?
PG: We believe that Ten Sports is a formidable brand within sports genre in the country with garnering highest viewerships in the genre on any non-cricket day. And since Ten Sports and Zee Sports functioned as separate entities, we could not club the two channels and offer it to the advertisers. Therefore, Zee Sports was not able to ride over the popularity of Ten Sports whether it was on the distribution front or from the ad sales perspective.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Prof. Rajita Chaudhuri's Website
domain-b.com : IIPM ranked ahead of IIMs
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
IIPM B-School Detail
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Prof. Rajita Chaudhuri's Website
domain-b.com : IIPM ranked ahead of IIMs
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
IIPM B-School Detail
