It’s like promising to marry your girlfriend and then marrying someone else. Hershey, the world’s leading chocolate
producer, after a succinct romance with Amul, tied the knot with Godrej Beverages & Foods Ltd. (GBFL); leaving Amul stranded. Hershey will now buy 51% stake in GBFL for around $55 million.
Amul’s loss is indeed great, since cutting- edge advantages like superior technology access, global recognition & access to Hershey’s worldwide distribution network will now go to GBFL. Richard H. Lenny, Chairman, President & CEO, Hershey, says, “India is an important growth market with tremendous longterm potential... Hershey & Godrej will create a powerful partnership...”
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Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATIONIIPM: The Indian Institute of Planning and Management-------
producer, after a succinct romance with Amul, tied the knot with Godrej Beverages & Foods Ltd. (GBFL); leaving Amul stranded. Hershey will now buy 51% stake in GBFL for around $55 million.Amul’s loss is indeed great, since cutting- edge advantages like superior technology access, global recognition & access to Hershey’s worldwide distribution network will now go to GBFL. Richard H. Lenny, Chairman, President & CEO, Hershey, says, “India is an important growth market with tremendous longterm potential... Hershey & Godrej will create a powerful partnership...”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATIONIIPM: The Indian Institute of Planning and Management-------
