Seems the king of discounts is also in the mood of some fun these days. Bundled in three installments, Kishore Biyani-promoted Big Bazaar has unleashed some very suggestive print ads. One of them reads “Shoppers! Stop. Make a smart choice! Sarees Rs...”, while the other two urge the reader to ‘Change their Lifestyle’ and ‘Keep West aSide’! It’s anyone’s guess that they are taking competitors ‘Lifestyle’, ‘Shopper’s Stop’ and ‘Westside’ head-on. The Rs. 2 crore campaign conceptualized by Mudra has surely grabbed eyeballs, however, in this case, the deal is more than just funny. The three retailers are contemplating help from advertising watchdog – Advertising Standards Council of India (ASCI). “They have not approached us yet, when they will, we will look into the matter in compliance with our Chapter 4 on fairness to competition,” saysGualbert I. Pereira, Secretary General, ASCI.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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