Though Nokia might still lead in India, it is certainly no longer invincible. Once one of the friendliest phones, now it is losing its friendliness for style. “The combined might of Motorola, Samsung, Sony and LG can certainly cause a dent in the Nokia wall, but we cannot afford to underestimate Nokia,” offers Pai.
Adds Prriya Raj, “Nokia will have to re-look at its strategies. It needs to offer consumers clear pluses in different segments with models at different price points, with simple branding. Nokia has the advantage of being the leader and it needs to work doubly hard to sustain its leadership position.”
Rajeev Kochar agrees, but does not blame Nokia for its decreasing market share. He explains that “ultimately the biggest companies globally, settle down to an average of 35% to 40% of the total market share. Nokia was the first mover, it enjoyed an overwhelming market share for over ten years and now it cannot remain there forever.”
For complete IIPM article click here
Source:- IIPM Editorial
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
Adds Prriya Raj, “Nokia will have to re-look at its strategies. It needs to offer consumers clear pluses in different segments with models at different price points, with simple branding. Nokia has the advantage of being the leader and it needs to work doubly hard to sustain its leadership position.”
Rajeev Kochar agrees, but does not blame Nokia for its decreasing market share. He explains that “ultimately the biggest companies globally, settle down to an average of 35% to 40% of the total market share. Nokia was the first mover, it enjoyed an overwhelming market share for over ten years and now it cannot remain there forever.”
For complete IIPM article click here
Source:- IIPM Editorial
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
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