Branding at its 
ultimate best! You may ask, How the above organisations – legends in every context of the word – managed to reach such stellar heights of brand awareness and equity. The secret is as elusive as it is elementary: Every great company plainly comprehends the population it is targeting, the manner in which it needs to position itself to cater to this segment of populace, how it needs to proceed about the task of communicating the message it stands for to its audience base, and very critically, the vital importance of reinforcing this missive with every opportunity it derives to share its brand experience with a customer.
ultimate best! You may ask, How the above organisations – legends in every context of the word – managed to reach such stellar heights of brand awareness and equity. The secret is as elusive as it is elementary: Every great company plainly comprehends the population it is targeting, the manner in which it needs to position itself to cater to this segment of populace, how it needs to proceed about the task of communicating the message it stands for to its audience base, and very critically, the vital importance of reinforcing this missive with every opportunity it derives to share its brand experience with a customer.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
