Amongst 
the number of respondents who were covered under the purview of the study, 85% of the respondents were males and 15% of the respondents were females. The age groups of the respondents who were surveyed are given alongside.
Alcoholic Beverages Respondent Profile:
Around
82% males and 18% females were covered under this segment. The highest number of respondents were in the category of 20-30 years of age with 52% of the respondents belonging to this category. In the regular segment Kingfisher (beer) of UB group was the topmost rated brand amongst the 3 short listed parameters of brand awareness, image and perception and brand loyalty. Chivas Regal was found to be at the top position among the brands in the premium segment.
the number of respondents who were covered under the purview of the study, 85% of the respondents were males and 15% of the respondents were females. The age groups of the respondents who were surveyed are given alongside.Alcoholic Beverages Respondent Profile:
Around
82% males and 18% females were covered under this segment. The highest number of respondents were in the category of 20-30 years of age with 52% of the respondents belonging to this category. In the regular segment Kingfisher (beer) of UB group was the topmost rated brand amongst the 3 short listed parameters of brand awareness, image and perception and brand loyalty. Chivas Regal was found to be at the top position among the brands in the premium segment.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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