eBay has decided to go offline from the US network of Google’s AdWords, signaling the fading relations 
between the former partners. AdWords is the major source of revenues for the search engine company. The online auctioneer justifies this move as a continual initiative to look at their marketing across different media channels. Sources however believe that Google’s announcement of Checkout Freedom Party was the primary source of disdain. Competitor eBay Live, apparently launched the same day, is a conference where different sellers on the site meet. Though Google has cancelled the party, the two internet giants are not comfortable with each other’s competing products. A rapprochement is now awaited though.
between the former partners. AdWords is the major source of revenues for the search engine company. The online auctioneer justifies this move as a continual initiative to look at their marketing across different media channels. Sources however believe that Google’s announcement of Checkout Freedom Party was the primary source of disdain. Competitor eBay Live, apparently launched the same day, is a conference where different sellers on the site meet. Though Google has cancelled the party, the two internet giants are not comfortable with each other’s competing products. A rapprochement is now awaited though.For Complete IIPM Article, Click here
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
