Google’s spoilt party!

eBay has decided to go offline from the US network of Google’s AdWords, signaling the fading relations between the former partners. AdWords is the major source of revenues for the search engine company. The online auctioneer justifies this move as a continual initiative to look at their marketing across different media channels. Sources however believe that Google’s announcement of Checkout Freedom Party was the primary source of disdain. Competitor eBay Live, apparently launched the same day, is a conference where different sellers on the site meet. Though Google has cancelled the party, the two internet giants are not comfortable with each other’s competing products. A rapprochement is now awaited though.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Today, brand awareness of Lenovo is 85% in corporates & 74% in consumer space

Two years and many brand building initiatives later, Lenovo is still not a patch on the market leader. But it has survived, and retained the legacy of its parents. Of course there is the frontier of price, for which Rahul states, “We will never claim to be a price leader.” And he reiterates that leadership has to be in terms of best products & customer satisfaction as well. Indeed, the value proposition of Lenovo is strong, but the company has to ensure aggressive pricing as well as to grab more market share. After all, the PC business is a numbers game at the end of the day. Faltering on numbers today will mean letting HP walk away with the honours, perhaps permanently, as it already seems to be doing. But for Lenovo’s sake, one would really like to believe in Neeraj’s exuberance, when he exclaims with élan that, “The tough times are just over and the fun (for Lenovo) has just begun!”

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com