Thursday, July 10, 2008

Low Profile... but a Fighter

PATNI COMPUTERS :NARENDRA KUMAR PATNI
Low Profile... but a Fighter

This is an enterprise, which has always been cautious of too much media attention. Keeping itself aloof from the limelight in the past, it has suddenly created ripples in the IT industry through its tremendous global reach. Backed by its ability to adapt to the dynamic market situation, Patni Computer Systems Ltd. (PCL) has always let its work speak for itself.

Struck by the sharp rise in the rupee against dollar, PCL reported a 15.8% drop in third quarter net profit. However, with respect to dollar, the company’s net profit shot up to $27.62 million as compared to $22.28 million last year, reporting a rise of 24%. This was consequential to the rise in the total revenues, which reached 11.7% to $169.452 million. “It’s the integrated service offerings, customer-centric approach, and constant broadening of service offerings along with our unique Verticalisation strategy, that have resulted in Patni’s sustained growth,” Deepak Khosla, Sr. VP, Marketing and Head APAC & Japan, PCL tells 4Ps B&M.

What is quite interesting about PCL is how the company has managed to invade the global market through acquisitions with a view to provide them with expert technical solutions. In October 2007, the company entered into an agreement with UK-based Carphone Warehouse Ltd to acquire the worldwide rights to CPW’s proprietary intellectual property.

But like any other player in the market, PCL is also facing intense competition from big giants, especially with the recent alliance between Wipro Infotech and Cisco.

Competing fiercely, making way towards the big emerging markets and capturing the globe reflects the new energised identity of Patni Computers accomplishing its vision to achieve leadership position in global IT services.

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Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)