New machines, waiting in wings

The Defence Minister, A. K. Anthony, has finally given a thumps-up to augment the fast-depleting combat readiness of the Indian Air force (IAF). In a few days, India is expected to set into motion the procurement process for the purchase of 126 multi-role combat aircraft (MRCA) from the international market. The floating of this biggest ever global tender for arms procurement by India is necessitated by two reasons. Firstly, the indigenous aircraft development programme has simply been unable to attain cruising heights (The much touted Light Combat Aircraft project continues to move at a snail’s pace, due to the absence of a quality engine and of course, a general lack of aviation R&D expertise in the country). Secondly, the aging and accident- prone fleet of MIG 21s is also a major cause of concern for the security establishment. The Indian government has sanctioned 45 squadrons for the IAF to maintain. However, the current situation is so dismal that the paucity of hardware has caused the squadron strengths to come down from a peak of 39 to 30. If this situation continues, the day is not far, when the IAF may be operating only about 25 squadrons, with ageing machines incapable of meeting the security threats facing the country.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India

Today, brand awareness of Lenovo is 85% in corporates & 74% in consumer space

Two years and many brand building initiatives later, Lenovo is still not a patch on the market leader. But it has survived, and retained the legacy of its parents. Of course there is the frontier of price, for which Rahul states, “We will never claim to be a price leader.” And he reiterates that leadership has to be in terms of best products & customer satisfaction as well. Indeed, the value proposition of Lenovo is strong, but the company has to ensure aggressive pricing as well as to grab more market share. After all, the PC business is a numbers game at the end of the day. Faltering on numbers today will mean letting HP walk away with the honours, perhaps permanently, as it already seems to be doing. But for Lenovo’s sake, one would really like to believe in Neeraj’s exuberance, when he exclaims with élan that, “The tough times are just over and the fun (for Lenovo) has just begun!”

B&E,4ps & IIPM Publication

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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