A policy which looks at all angles in order to clean up garbage, is the need of the hour

Despite the Indian economic boom, India is far from being beautiful. The filth & squalor make it look as ugly as any third world nation. It is indeed a sad story that presently India produces a whopping 42 million tonnes of municipal solid waste annually. And then we are hoping to be the next super power.

With a burgeoning population (over 1,027 million), generation of waste has increased manifold. The urban population (285 million in mumber, spread across 5,161 cities) is increasing by around 4% annually (mainly due to migration), in the process increasing the waste generation by 5% annually. “Urban Local Bodies (ULBs) spend around Rs.500-1,500 per tonne on solid waste management, which translates into an enormous amount of Rs.2.1-6.3 billion. Of this, 60-70% is spent on waste collection and the rest 20-30% on transportation, but hardly any for treatment and disposal,” said I. C. Varun, Former Chairman of Municipal Board of Babugarh Cantt, while talking to B&E.

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Source: IIPM Editorial, 2007

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Holcim, Lafarge & the Birla Group are fighting it out for control of India’s cement sector

Well, it’s limestone mining to blame – poor mine management & poor rehabilitation planning of exhausted land is leading to high environmental degradation. In mining, CSE gave the sector a low 24% score. Most large scale mining is being done in ecologically sensitive areas like forest reserves & coastal areas and so on.

Limestone mining affects land-use pattern and causes noteworthy water level depletion (where mining has gone much below the water table). Adding to this, the use of old-fashioned blasting technology also causes air, noise and sound pollution. On top of all, the mined places are not properly covered or refilled, leaving a huge void. Chandra Bhushan of CSE further explains, “The way mining is being carried out at the moment, 20 years down the lane we will have huge pits (publicly hazardous) some 8 kms long.” While the responsibility hinges on the players too, there needs to be government initiatives for compliance as well on mining issues. Only then can the environment win. And Holcim & Birla can continue with their battle for the crown without periodic reporting to CSE!

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Source: IIPM Editorial, 2007

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Today, brand awareness of Lenovo is 85% in corporates & 74% in consumer space

Two years and many brand building initiatives later, Lenovo is still not a patch on the market leader. But it has survived, and retained the legacy of its parents. Of course there is the frontier of price, for which Rahul states, “We will never claim to be a price leader.” And he reiterates that leadership has to be in terms of best products & customer satisfaction as well. Indeed, the value proposition of Lenovo is strong, but the company has to ensure aggressive pricing as well as to grab more market share. After all, the PC business is a numbers game at the end of the day. Faltering on numbers today will mean letting HP walk away with the honours, perhaps permanently, as it already seems to be doing. But for Lenovo’s sake, one would really like to believe in Neeraj’s exuberance, when he exclaims with élan that, “The tough times are just over and the fun (for Lenovo) has just begun!”

B&E,4ps & IIPM Publication

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com

The National Environment Policy (NEP) Draft Policy 2004, cleared by the Cabinet aft er two years, though propagated as India’s commitment towards a positive contribution to international environmental efforts, actually is a fl aw-filled and near moribund attempt.

The crux of NEP revolves around conservation, livelihood security, integration of environment and social development. But a strange Polluter-Pays-Principle (PPP) approach used extensively in this policy has been framed on the hypothesis that altering the price of the polluting commodity (through pollutant tax) would lead to a reduction in consumption of polluting commodity, thus in a reduction in their production. Sadly, studies reveal that these polluting commodities are primarily exported and are consumed by foreign firms which are relatively highly price inelastic, that is, their demand will not get affected by the proposed pollutant tax.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative