IIPM

Thursday, June 21, 2007

‘Keep West aSide’!

Seems the king of discounts is also in the mood of some fun these days. Bundled in three installments, Kishore Biyani-promoted Big Bazaar has unleashed some very suggestive print ads. One of them reads “Shoppers! Stop. Make a smart choice! Sarees Rs...”, while the other two urge the reader to ‘Change their Lifestyle’ and ‘Keep West aSide’! It’s anyone’s guess that they are taking competitors ‘Lifestyle’, ‘Shopper’s Stop’ and ‘Westside’ head-on. The Rs. 2 crore campaign conceptualized by Mudra has surely grabbed eyeballs, however, in this case, the deal is more than just funny. The three retailers are contemplating help from advertising watchdog – Advertising Standards Council of India (ASCI). “They have not approached us yet, when they will, we will look into the matter in compliance with our Chapter 4 on fairness to competition,” saysGualbert I. Pereira, Secretary General, ASCI.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Tuesday, June 12, 2007

Private Interest Litigations!

A kiss can evoke fond sentiments,

and even passion on some occasions. In India, there are more chances of a kiss invoking a convoluted version of judicial ire. A court in Rajasthan has issued an arrest warrant against Hollywood star Richard Gere for kissing Bollywood star Shilpa Shety on a public stage. Shetty has been summoned to appear before his Lordship. Apparently, a lawyer sworn to protect India’s ‘pristine moral and cultural values’ thinks that the kiss was obscene and the honourable judge promptly agreed with the lawyer.

A little while before this controversy engaged India, a judge of the Allahabad High Court in UP delivered a stunning verdict that basically said that Muslims are not a minority community. God knows how the honourable judge defines ‘minority’, but the entire country sat up and took notice because, after all, it was an honourable HC judge spouting wisdom.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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Tuesday, May 29, 2007

Brand : Tata-AIG

Agency : Bates
Baseline : NA

Description: A cute little boy helps an old lady carry her shopping basket; she gives

him a coin for his help. The boy hitches a ride with another old man and goes to his dad’s office. Dad is at an important meeting but the excited boy knocks on the door and hands over his ‘first salary’ to his father, who gives him a warm hug.

4Ps Take: Great way to communicate: Effective, clever and with dollops of emotional connect. Tata-AIG straddles three generations (old woman/man, a young father and the little boy) with panache while having the cutest player (the lil’ boy obviously!) as the chief messenger of their brand communication who drives home the point. Money is precious and Tata- AIG understands the value of it, that is the power idea. The USP is the trusted Tata name. The ad drips with the brand’s personality as emotions run high... guess personal finance has never been so personalised!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

Wednesday, May 16, 2007

Bush’s “axis of evil” militarism had the predictable effects

In 2002, Bush’s “axis of evil” militarism had the predictable effects: North Korea returned to the development of missiles and nuclear weapons, expelled UN inspectors and withdrew from the Non-Proliferation Treaty. Eventually, under pressure from Asian countries, the Bush administration agreed to talks, leading to an agreement in September 2005 that North Korea would abandon “all nuclear weapons and existing weapons programs” and allow inspections, in exchange for international aid with a light-water reactor, and a nonaggression pledge from the US.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative