Northwest is out of danger!

After 19 months of sufferring bankruptcy, Northwest Airlines is all set to regain good health. It had successfully done a $2.5 billion annual cost savings. This is the first time in a half a decade when a leading US airline would not be bankrupt. Northwest had filed for Chapter 11 on September 14, 2005. A federal judge has ruled that it can exit the bankruptcy and the 11 day ‘administrative period’ has started, in which the airlines must notify the change in its status to its new shareholders and other parties. The US airlines now has an equity value of $7.8 billion and is issuing new shares as compensation to its creditors.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Branding at its ultimate best

Branding at its ultimate best! You may ask, How the above organisations – legends in every context of the word – managed to reach such stellar heights of brand awareness and equity. The secret is as elusive as it is elementary: Every great company plainly comprehends the population it is targeting, the manner in which it needs to position itself to cater to this segment of populace, how it needs to proceed about the task of communicating the message it stands for to its audience base, and very critically, the vital importance of reinforcing this missive with every opportunity it derives to share its brand experience with a customer.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

CIGARETTES: Respondent Profile

Amongst the number of respondents who were covered under the purview of the study, 85% of the respondents were males and 15% of the respondents were females. The age groups of the respondents who were surveyed are given alongside.

Alcoholic Beverages Respondent Profile:
Around 82% males and 18% females were covered under this segment. The highest number of respondents were in the category of 20-30 years of age with 52% of the respondents belonging to this category. In the regular segment Kingfisher (beer) of UB group was the topmost rated brand amongst the 3 short listed parameters of brand awareness, image and perception and brand loyalty. Chivas Regal was found to be at the top position among the brands in the premium segment.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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The Tenth Five Year Plan has missed virtually all targets! Why has planning been a failure in India?

Fifty two years have passed since that meeting in Delhi and BJP leader C. Anantha Kumar chairs a Parliamentary Committee meeting to assess whether the Tenth Five Year Plan (2002- 2007) has succeeded in meeting targets. Delhi is no longer the Delhi of 1955; faith, passion and hope have long been replaced by cynicism. Raj Kapoor has been replaced by grand daughter Kareena Kapoor who revels in displaying cleavage and attitude. Yet, even in the age of cynicism, the honourable members of the Parliament are shocked by the numbers. The report of this Committee (A copy of which is with Business & Economy) reveals that virtually every target that had been set for the Tenth Five Year Plan has been missed by miles.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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• IIPM Branches and contact No.
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• IIPM is Here

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !