Thursday, October 25, 2012

Zipdial

Continued..But given that there are various other telecom or internet based information providers or engagement platforms - the Indiatimes 58888service being one of the most prominent ones - what makes Zipdial unique and saleable to clients? Clarifies Valerie, “For us being toll free and being a dialing service sets us apart and makes us frictionless and disruptive! Otherwise, consumers in India generally end up paying anywhere between INR 3 to INR 10 as premium SMS charges for seeking information. Also, SMSing is much lesser of a priority than simple dialing, in India.”

However, another important differentiator according to her is that, as a service they are more about creating a pull for the customer rather than pushing information into them. “You only get information only when you ask for it. There is no breach of privacy or pesky SMSes. This is a boon keeping in mind the recent TRAI regulations that prohibit SMS pushing,” she explains.
>br> The start-up is Bengaluru based, with a small team of around 14 people and offices in cities like Delhi and Mumbai. Ensuring global delivery to clients, Zipdial relies on cloud computing, while the IVRs are local to each region. Though the company and the concept is unique to India, they have done campaigns in the Carribean and very soon plan to get into Southeast Asia.
>br> And when it comes to hunting for talent, Valerie feels that anybody can learn technology, but what they look for is that, whether the person has belief in the business and finds any value in it.
>br> Having to hop across various cities in the subcontinent quite frequently for work, Valerie is quick to point out that her work is her life! She says, “The first thing I do in the morning is check my mail and that’s the last thing I do at night, too.” However, a gush of excitement overrides her as she shares her marriage plans in June this year and that the newly-weds plan to settle down in Bengaluru itself, as we reach the end of the conversation. Click here to read more...

Read More IIPM Related Articles
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face