IIPM Best B-school
Brand: RPower IPO
Agency: Mudra
It takes money to make money; a cliché well adopted by the Reliance ADAG brand for its RPower IPO. The unique, emotive, nationalistic campaign across 50-60 TV channels, radio stations, Adlab theatres and over 500 hoardings were heard or seen over 10-12 million times a day. The multimedia campaign for the $3 billion IPO spread over 17 days burning up to Rs.30 crore resulted in the IPO being oversubscribed by almost 70 times and that too within minutes. The ‘more is more’ approach of the team clicked and for the first time in Indian business history, a company managed to successfully persuade investors before an IPO.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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