British Airways -“free flowing salt”

British Airways did try to take them to court, but the judge concluded that the average consumer would not see the price comparison as misleading, and in substance the advertisement was true! So not only did Ryanair win the case, they won a lot of customers too. When Captain Cook first launched its salt in India, it made an extremely loud reference to Tata Salt by showing a package that looked exactly like the Tata product. The ad showed how Captain Cook was better than the competitor’s salt because it was the only “free flowing salt.” This was an attribute that Tata Salt lacked, and Captain Cook made its mark in the marketplace by highlighting this aspect.

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Non-life insurance companies are expected to shell out as much as Rs 500 crores for the losses in Surat.

Non-life insurance companies are expected to shell out as much as Rs 500 crores for the losses in Surat. Insurance companies are trying their best to have everything in place in order to deal with the situation in a better way. IFFCO TOKIO a leading insurance firm had this to say about the Surat floods: “We have a dedicated claims team and a devoted customer service centre in Vadodra, which is backed by robust IT infrastructure that is strong enough to handle large volumes of documents. All IFFCO branches and distributors being networked, enables a detailed, accurate and speedy settlement of claims, helping IFFCO achieve above 90% claim settlement ratio on an average.”

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Picture perfect….

“Life is a great big canvas, and you should throw all the paint you can on it,” said the late Danny Kaye, one of America’s leading comedians. The masterminds behind the Asian Paints commercials seems to have taken his words to heart. Asian Paints, the country’s Numero Uno player in the paints market, has always been able to forge an emotional connect with the audience at large right from the days when the adorable Gattu served as their mascot to the more recent “Har Rang Kuch Kehta hai” campaign.

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Israel would gain much by talking to its enemy

America and Israel must drop their refusal to talk to Syria. Indeed, the time is ripe to offer assurances to the isolated Syrian regime that blocking Hezbollah’s rearmament, stopping Islamist fighters’ passage into Iraq, and improving the country’s appalling human rights record would bring valuable diplomatic and economic benefits, including a strengthened association agreement with the EU.

Israel would gain much by talking to its enemy. Conscious of its vulnerability to rocket attacks, Israel understands that it needs a defensible state, which is safe from external aggression. Removing Syria as a threat will be a key element in achieving this strategic objective.

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“Baluchistan has been ignored for 50 years.”

Also, while the per capita income of Pakistan is $846, the corresponding income of an average Baluch is lower due to poverty, illiteracy and lack of a proper administration. Many areas in the province are still ruled by self-styled tribal chieftains – a fact admitted by Musharraf.Addressing a public meeting in Muree recently, he squelched, “Baluchistan has been ignored for 50 years.” He sought toabsolve himself by citing the short duration of his 7-year-rule and blaming the misrule of Baluch chieftains.

These disputes seem to have come alive with the ghost of Bugti. Trouble hasn’t ceased days after the killing and the heat is on Musharraf. Pakistan is on the defensive, in itself unplanned. Either Musharraf could get stronger, or he could wither away. Those who live by the bullet...

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Delayed justice adds further cost

Just when a lawsuit that had been lingering for the past nine years approached settlement, it encountered fresh opposition. Television broadcaster EchoStar Communications Corp. was caught in a dispute of programming with its associates ABC, NBC and CBS stations. The media partner had agreed to pay $100 million to resolve the looming dispute, but resistance by a group of Fox Network stations has staggered the process. EchoStar was found guilty of violating payments pertaining to the programming of local sports that the channel airs to several subscribers. The court ruling could ask EchoStar to discontinue serving about 800,000 subscribers, which in turn implies much lower revenues for EchoStar.

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Venezuelan exports can be expected to head further north

The revenue earned through sale and usage of oil is being used to grow industries like food processing and manufacturing of construction materials, textiles, chemicals and automobiles. Of late, these industries are turning into booming sectors for the country. With Latin American economies going strong, Venezuela, which is the strongest economy of South America, is definitely expected to grow and diversify. On the exports front, Venezuela is the largest foreign exporter of oil to the US, besides having other trading partners like Germany, Japan & Netherlands. While petroleum, aluminium, steel, chemical products, iron ore, plastics, cement & paper products are major export items, machinery & transport equipment, manufactured goods and construction materials are major items of import. Being a partner in Mercusor (trading bloc of Latin America), Venezuelan exports can be expected to head further north.

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Douglas Engelbart

There are few men who are known for their technological proficiency and there are others who are known for their futuristic vision. But there are very few people like Douglas Engelbart, who are known for both. He is the man who revolutionised the computer industry by augmenting human intellect, and in the process, became the inventor of the pointing device of rodent likeness – the mouse. He was a man who talked about using the computers for online conferencing way back in 1960s; and though it is ubiquitous now, it was unfathomable then. His unfailing love for technology not only led to the invention of mouse, but also made him the inventor of hypermedia, groupware, cross fi le editing, outline processing and display editing amongst many others.

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Jet’s costs look to be spiraling out of control

Moreover, Jet’s costs look to be spiraling out of control. To control the negative externalities, it should have operated aircraft s from the same stable (instead of using ATRs, Boeing 737s and Airbus 330s & 340s), which would help reduce operating costs. Hence, it should now focus on roping in ‘common-family’ aircraft s and leasing or selling out the rest.

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Expansions and new launches galore...

So what was needed was an increase in marketing efforts and the company seems to be doing just that. As Hemendra Mathur, Associate Director, Rabo India Finance, thumps optimistically, “Food companies like Britannia will acquire unorganized companies to expand in newer potential areas.” So, if Britannia’s buying a 50% stake in the Bangalore- based Daily Bread came as a surprise to any, it can all be attributed o its vigorous inorganic expansion strategy. But equally vital is t h e strengthening of its product portfolio. Reasons, Samarjit Singh, Managing Director of Candid Marketing, “In case of low involvement products like FMCG, variety makes it easier to capture the market.” As if paying heed to this reasoning, Britannia is now undertaking a lot of new launches (like Marie Gold Double with new flavour, pop-able pouch-biscuits, rusks, cup cakes, et al) and innovative repackaging.

Certainly, this baker knows what novelty and expansion means to his business!

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