Monday, May 05, 2008

Jump into the ireena!

Ireena VITTAL... extremely high on retail and consumerism. And this brainy lass loves complications.

Complicating the simplicity of business is the hallmark of Ireena Vittal. For over a decade now, she has been with the world’s best known consulting firm McKinsey & Company as Partner. She has been eminently successful with her complicated yet simple (enriched with facts, figures and logic) advice to clients in retail, consumer goods, and the energy sector, et al.

Her philosophy of life is very simple. As a person she emphasizes more on the present and feels proud to be a part of present day India, an India which is poised to take off. According to Vittal, the more the competition the more the noise and better the results; perhaps that’s why she continues to encourage her clients to welcome all competition. Her colleagues at McKinsey told us that “Ireena infuses competition amongst the team members and that is the key to our success.”

And in an age when every business is looking at ways to conquer the Indian consumer, she has worked on bringing out exemplary McKinsey reports on the growth of Indian consumerism and suggested ways for MNCs for “Winning the Indian Consumer.”

Speaking about her passion, Rahul Goenka of KPMG Bangalore (formerly McKinsey) told 4Ps B&M that Ireena is a fun loving woman “who knows how to successfully balance the professional and the personal halves of life… her ability to make complex matters simple and vice-versa is simply unique!” Here’s a toast to the McKinsey woman!

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative