British Airways did try to take them to court, but the judge concluded that the average consumer would not see the price comparison as misleading, and in substance the advertisement was true! So not only did Ryanair win the case, they won a lot of customers too. When Captain Cook first launched its salt in India, it made an extremely loud reference to Tata Salt by showing a package that looked exactly like the Tata product. The ad showed how Captain Cook was better than the competitor’s salt because it was the only “free flowing salt.” This was an attribute that Tata Salt lacked, and Captain Cook made its mark in the marketplace by highlighting this aspect.
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
