Tuesday, October 10, 2006

Companies can’t afford to neglect the economy segment

Those who believed that the industry is moving towards the executive & premium segment, and that the economy segment is losing its shine, need to necessarily shift to euro 10 norms, pretty fast! Kalpesh Parekh, AVP, Equity Research, rejoins, “Companies can’t afford to neglect the economy segment. They need to have a dual model strategy. They should work on the economy segment for rural India and executive, premium segment bikes for the urban India.” Furthermore, in this rolling fiscal, Indian two wheeler space, especially the urban markets, will be driven by a technology revolution. Not counting the new bike launches, which occur faster than how ‘KK’ serials change on Rupert Murdoch’s cable channels. Evidently, two-wheeler gods & kings will be battling for the technological edge, even in the new launches. Hero Honda has already launched a fuel-injection model with 125-cc Glamour F1.
For complete IIPM article click here

Source:- IIPM Editorial

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