With 26% FDI allowed in news publications and 100% FDI allowed in non-news publications, many niche foreign titles are entering the Indian literary scene. On the other hand, one of the most powerful media tools – Indian cinema, is now going global. The raging multiplex culture, better financing and marketing of Bollywood flicks and global patronage has brought some respite to the ailing movie industry. However, the piracy is still a major concern and strong governmental initiatives are being awaited eagerly.
For complete IIPM Article click here
Source:- IIPM Editorial, 2006
Visit:- IIPM Publication, Arindam Chaudhuri Initiative and B&E.
