Wednesday, March 21, 2007

Chuck the newspaper; reach for your mobile

Music, movies, internet... next comes the newspaper to your mobile phone. Pressmart and IMImobile have come together to provide WAP-enabled mobile users with the joy of browsing through 140 newspapers (including 11 Indian English newspapers) over their hand-held devices at anytime, anywhere. That's not all, Pressmart is targeting to make 1,000 newspapers and journals available to users in the next two years. Initially, the service would be available free of cost by all the operators of the country, but will be on subscription mode later. Some of the leading dailies like HT, Deccan Chronicle, DNA, Indian Express, Asian Age, Financial Express are already There on board.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative