Brand : Tata-AIG

Agency : Bates
Baseline : NA

Description: A cute little boy helps an old lady carry her shopping basket; she gives him a coin for his help. The boy hitches a ride with another old man and goes to his dad’s office. Dad is at an important meeting but the excited boy knocks on the door and hands over his ‘first salary’ to his father, who gives him a warm hug.

4Ps Take: Great way to communicate: Effective, clever and with dollops of emotional connect. Tata-AIG straddles three generations (old woman/man, a young father and the little boy) with panache while having the cutest player (the lil’ boy obviously!) as the chief messenger of their brand communication who drives home the point. Money is precious and Tata- AIG understands the value of it, that is the power idea. The USP is the trusted Tata name. The ad drips with the brand’s personality as emotions run high... guess personal finance has never been so personalised!

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

Bush’s “axis of evil” militarism had the predictable effects

In 2002, Bush’s “axis of evil” militarism had the predictable effects: North Korea returned to the development of missiles and nuclear weapons, expelled UN inspectors and withdrew from the Non-Proliferation Treaty. Eventually, under pressure from Asian countries, the Bush administration agreed to talks, leading to an agreement in September 2005 that North Korea would abandon “all nuclear weapons and existing weapons programs” and allow inspections, in exchange for international aid with a light-water reactor, and a nonaggression pledge from the US.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

My Blog
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
IIPM PUBLICATION
IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here

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Godrej? Why?

It’s like promising to marry your girlfriend and then marrying someone else. Hershey, the world’s leading chocolate producer, after a succinct romance with Amul, tied the knot with Godrej Beverages & Foods Ltd. (GBFL); leaving Amul stranded. Hershey will now buy 51% stake in GBFL for around $55 million.

Amul’s loss is indeed great, since cutting- edge advantages like superior technology access, global recognition & access to Hershey’s worldwide distribution network will now go to GBFL. Richard H. Lenny, Chairman, President & CEO, Hershey, says, “India is an important growth market with tremendous longterm potential... Hershey & Godrej will create a powerful partnership...”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
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· IIPM PUBLICATIONIIPM: The Indian Institute of Planning and Management-------

IPO grading – SEBI scores this time, big!

So where does this leave the investors? As M. Damodaran, Chairman SEBI, rightly claims, globally, no known model for grading an IPO exists. This is clearly highly creditable. But a retail investor must not forget that the IPO grading service is not an investment recommendation, but an aid in the decision-making process. Any IPO’s grading will surely help the investor in a volatile market and will arrest the trend of bogus companies coming up with IPOs (the vanishing companies of early nineties are a point in case). But one wonders how well would the rating agencies be able to assess market risks of projects that are starting anew, given the fact that forecasts of new business returns and profits are as volatile as the jazzed up biodata of the promoters that one sees in various prospectuses of corporations? Worse, what if a business, whose IPO had been graded as being amongst the best, tanks horribly? Would SEBI move towards action against the grading agencies for incorrectly calculating the IPO’s worth? Would SEBI be open to litigation against their own name? Well, many investment banking firms have had to pay millions of dollars in the West for having given wrong investment advice to their clients. One just hopes that IPO grading does not turn out to be the latest part of Nightmare on Elm Street for our dear regulator.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION