IIPM: MANAGEMENT GURU PROFESSOR ARINDAM CHAUDHURI

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Friday, October 03, 2008

samsung: market expansion

Will the 3-pronged plan work?

Nine million potential customers every month – a figure hard to ignore, even if you’re an ‘also-ran’ in the mobile handset market, and a fact hard to overlook even if you’re Samsung (the current no.3, way behind the

market leader Nokia). But wait! Just like any other ‘wanna-be-a-winner’, Samsung too has rolled out a three-pronged strategy to establish its dominance over the growing Indian handset market.

Besides launching five handsets (and signing up actor Aamir Khan), increasing its handset unit’s manpower count by 50%, it is also heavily into revamping of its distribution channels thereby increasing its reach within the Indian market to 85% (from the current 55%). In view of the same, two regional distributors – SSK (Western region) and Link (Eastern region) were also added to its existing North & South network. It has also cracked exclusive contracts with 40 Nokia distributors, with an aim to create a dent in the market leader’s strong position. Shushmul Maheshwari, CEO, RNCOS also thumps for the positive as, “Samsung’s launches will benefit from its enhanced distributor network, and the distributor agreements will prove advantageous.”....Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Friday, May 23, 2008

TATA GROUP

Analysts might be doubting his aspirations, but this Tata’s Safari doesn’t seems to be stopping

The Group has been on a maddening acquisition spree in the past one year. Right from Corus to Indonesian coal mines to hotels in the US to Glaceau et al, Tata Group has left no stone unturned in its quest to go global. However, it is this acquisition spree that has created doubts in minds of industry watchers regarding long term sustainability

of the Group. Consequently, this year Tata Group has observed a fall of two rankings in the 4Ps B&M 100 Most Valuable Brand list. However, with base of 96 companies operating in seven different sectors ranging from as basic as consumer products to super hitech sectors like IT, engineering and so on, Tata Group is definitely not losing grounds, as f now.

The Group employs more than 240,000 employees, has 28 publicly listed companies and its operations extends to six continents in over 120 countries. Whether it is the IT giant TCS or it is the automobile major Tata Motors, the way these companies are growing, the Tata brand seems to be unstoppable!

For complete IIPM article click here
Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

Monday, March 24, 2008

Youthful India

A report titled ‘YouSumerism, Youth In India-Opportunity

Knocks’ released by Ernst & Young has interesting observations about the Indian youth sector. For starters, it reinforces what we all knew: that this segment is the engine for growth of the retail. The report – that says that India has the world’s largest youth population and is therefore a bigticket market for global retailers – categorises Indian youth into three segments: Dabblers (those in the 13- 21 age bracket), Aspirers (22-28 years) and Thrivers (29 -35 years). This galloping growth – particularly in lifestyle and luxury products – is thanks largely due to increasing urbanisation, rising incomes, greater brand competition and the falling in place of a youth-driven culture. And “favourable demographics” and “psychographic changes” among India’s youthful population, its rising levels of affluence and the segment’s international exposure have all fuelled the demand for luxury and lifestyle products, the report added. “By targeting the youth population in India, retailers will be investing in the future as they will be able to influence and create loyalty from the start,” said Ashok Rajgopal, Ernst & Young Director, Retail Industry, while releasing the report.

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Friday, February 29, 2008

Bangkok beckons

Named

Krung Thep Mahanakhon Amon Rattanakosin Mahinthara Ayuthaya Mahadilok Phop Noppharat Ratchathani Burirom Udomratchaniwet Mahasathan Amon Piman Awatan Sathit Sakkathattiya Witsanukam Prasit, (a Guinness record for the world’s longest name for a place) or, in short Krung Th ep Maha Nakhon or more popularly – Bangkok. Simply translated, the name means, ‘the city of angels, the great city, the eternal jewel city, the impregnable

city of God Indra, the grand capital of the world endowed with nine precious gems, the happy city, abounding in an enormous Royal Palace that resembles the heavenly abode where reigns the reincarnated God, a city given by Indra and built by Vishnukam’!

From being a small trading town, Bangkok has metamorphosed into one of the most happening cities of Asia. During the reign of King Buddha Yodfa Chulaloke, the city was bestowed with its ceremonial name and the official name remained Krung Th ep Maha Nakhon.

Set

on the bank of the Chao Phraya River in Thailand, Bangkok holds time – past, present and future – together in its arms. After all, where else can one find skyscrapers kissing the azul skies beside the most ancient temples or wats, where the monks live in harmony with all the glitz and glamour that’s associated with its name!

Counted among the world’s top tourist destinations and ranked third (by Travel + Leisure), Bangkok is host to more than 15 million tourists each year, boasting of its most visited historical venues – the Grand Palace, Wat Pho, Wat Phra Kaew (which houses the emerald Buddha and is considered

the most important temple in Thailand), Wat Arun et al.

Besides, the city boasts of an effervescent night life, teeming with Asia’s most premium clubs and bars thriving in its ubercool lifestyle! And, if the floating markets, dinner cruises and bargain shopping don’t amuse you, indulge in some Thai massage and out-of-the-world spa treatments for a quick detox! Bangkok beckons for the sheer ecstasy that ceases to end!

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Tuesday, February 05, 2008

Maintain primacy of peace

The Russian reaction against the CFE results from the NATO’s obduracy to ratify the treaty – citing Russian refusal to remove troops from Georgia & Moldova.

Realising the import of the treaty for European stability, the NATO spokesman James Appathurai said, “The Russian position is not fully clear to me, both in terms of suspension or in terms of what they want as a next step. That is exactly why the allies wish to discuss with the Russian Federation in more depth what it is exactly they mean.” Undeniably, a complete abrogation of the treaty may lead to further arms race in the region.

The EU is worried that if this trend of whimsical withdrawal from treaties continues (the US had withdrawn from ABM treaty in 2005), next to follow could be the death of the intermediate-range nuclear forces treaty, leading to a fresh wave of missile race. Th e EU simply cannot afford to let its soil become the battleground for this new wave of chill blowing between the erstwhile Cold War foes.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Think Tank

The Sunday Indian

Thursday, January 24, 2008

Oversized & overrated!!!

Think of the aircraft manufacturing giant Boeing, & you perhaps question the very ‘bulky’ American’s audacity when it deafeningly defies gravity. But there itself you are caught on the wrong foot, for bulky it is when it comes to

giving ultra-rich cash returns (with a blinding $81.9 billion in m-cap on the NYSE) but not when it comes to aircraft designs! Don’t believe us? Well look at its July 8, 2007 rollout – the mid-sized B787 ‘Dreamliner’ by lieu of which this American showed precisely why it felt that ‘big isn’t beautiful’, logically!

Well, nothing to take away from the $10 billion bull-headed super-jumbo A380 manufacturing strategy of Airbus, but the new delivery market for largesized aircraft s over the next 20 years (including the A380s) according to a 2026 forecast by CAPA will stand at just $270 billion, representing just a pathetic 9.6% of global market till 2026 (which stands at a dazzling $2.8 trillion)! So all in all, Airbus’s latest expensive hobby (which belongs to this segment) is meant to cater to just 9.6% of the total market demand for new aircraft s over the next two decades. On the contrary, Boeing’s latest, the 280-seater B787 falls in the twin-aisle category – the most lucrative segment worth a most scintillating $1.27 trillion (accounting for 45.4% of total market).

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com

Thursday, January 17, 2008

Wild Hogs-II

Don’t tell us you didn’t see the movie Wild Hogs! Aw, come on. It’s a rollicking comedy about four buddies – John Travolta, Tim

Allen, Martin Lawrence and William H. Macy – who, sick of the boring rigmarole of their depressing lives, decide to rock the highway party up, to go upcountry on a side splitting motorcycle road trip. Not only do they end up fighting with almost every highway roadster they meet, but also ensure endless hilarious disputes with each other. So what’s that got to do out here in our review on the Bajaj Group? Well, we guess you missed the start.

To be honest, it’s not half as bad with the Bajaj Group; in fact, despite the past external and internal argument trafficking, they’re in quite a good shape. But if you thought that there’s more than what meets the eye in the July 14, 2007, appointment of Niraj Bajaj (Rahul Bajaj’s cousin) as the Chairman of Mukand Industries just two days after Rahul Bajaj was honourably eased from the same post, you might be spot on.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Wednesday, December 12, 2007

New machines, waiting in wings

The Defence Minister, A. K. Anthony, has finally given a thumps-up to augment the fast-depleting combat readiness of the Indian Air force (IAF). In a few days, India is expected to set into motion

the procurement process for the purchase of 126 multi-role combat aircraft (MRCA) from the international market. The floating of this biggest ever global tender for arms procurement by India is necessitated by two reasons. Firstly, the indigenous aircraft development programme has simply been unable to attain cruising heights (The much touted Light Combat Aircraft project continues to move at a snail’s pace, due to the absence of a quality engine and of course, a general lack of aviation R&D expertise in the country). Secondly, the aging and accident- prone fleet of MIG 21s is also a major cause of concern for the security establishment. The Indian government has sanctioned 45 squadrons for the IAF to maintain. However, the current situation is so dismal that the paucity of hardware has caused the squadron strengths to come down from a peak of 39 to 30. If this situation continues, the day is not far, when the IAF may be operating only about 25 squadrons, with ageing machines incapable of meeting the security threats facing the country.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India

Tuesday, December 04, 2007

Why India has no answer to the Pakistan issue?

But with that dream going sour, like the Kashmir dream, a desperate Pakistan

has let loose all its fangs in all corners of India. Now that it finds it difficult to continue with the mayhem in Kashmir, given the near huge deployment of CRPF, BSF and army, it is paying back the defeat of 1971 by making Bangladesh its new pawn. In the recent blasts in Malegaon and in Mecca Masjid in Hyderabad, there has been clear evidence of the involvement of the Bangladesh based radical Islamic group HUJI. In the same league, there is enough evidence to believe that Naxalites and ULFA, who otherwise are diagrammatically opposite the Islamic ISI in terms of ideology, are getting much monetary and technical support from across the border.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com

Wednesday, November 28, 2007

Google’s spoilt party!

eBay has decided to go offline from the US network of Google’s AdWords, signaling the fading relations

between the former partners. AdWords is the major source of revenues for the search engine company. The online auctioneer justifies this move as a continual initiative to look at their marketing across different media channels. Sources however believe that Google’s announcement of Checkout Freedom Party was the primary source of disdain. Competitor eBay Live, apparently launched the same day, is a conference where different sellers on the site meet. Though Google has cancelled the party, the two internet giants are not comfortable with each other’s competing products. A rapprochement is now awaited though.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Tuesday, November 13, 2007

“Leader & Mentor”

It was an afternoon appointment – as we struggled through the routine traffic c woes on drenched Mumbai roads for the scheduled meeting with the MD of GoAir. Just a few minutes into the conversation, we realised that the sky was not enough for Jeh. And while we are at it, neither is the numbers of parking slots; nor the infrastructure management services made available at airports across the country. The question that immediately came to mind was that if he was so dissatisfied with the state of affairs in the aviation

sector, then why did he enter the space at all?

Interestingly, the answer lies in his travels with his “leader & mentor” Nanaji Deshmukh, with whom Jeh is actively striving to uplift about 2,000 poor villages to become self-sustainable. In Chitrakoot, for example, this altruist businessman has helped set up seed banks, as also financed development of locally-produced organic fertilisers, besides developing a farming R&D centre in Chitrakoot called Krishi Vidya Kendra.

“A lot of traveling was required with Nanaji & my train journey experiences to Chitrakoot moved me to think in 2004 that if my brothers & sisters have to pay such a price to get such a bad service, where’s the service? You bring in your own food & water; it takes hours to reach, there would be a 5-6 hour delay, stops every 2-3 hours. It was ridiculous. So, I said, there is an opportunity,” explains the vibrant 33-year old Jeh, who is possibly one of the youngest business tycoons in the industry.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Thursday, June 21, 2007

‘Keep West aSide’!

Seems the king of discounts is also in the mood of some fun these days. Bundled in three installments, Kishore Biyani-promoted Big Bazaar has unleashed some very suggestive print ads. One of them reads “Shoppers! Stop. Make a smart choice! Sarees Rs...”, while the other two urge the reader to ‘Change their Lifestyle’ and ‘Keep West aSide’! It’s anyone’s guess that they are taking competitors ‘Lifestyle’, ‘Shopper’s Stop’ and ‘Westside’ head-on. The Rs. 2 crore campaign conceptualized by Mudra has surely grabbed eyeballs, however, in this case, the deal is more than just funny. The three retailers are contemplating help from advertising watchdog – Advertising Standards Council of India (ASCI). “They have not approached us yet, when they will, we will look into the matter in compliance with our Chapter 4 on fairness to competition,” saysGualbert I. Pereira, Secretary General, ASCI.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Tuesday, June 12, 2007

Private Interest Litigations!

A kiss can evoke fond sentiments,

and even passion on some occasions. In India, there are more chances of a kiss invoking a convoluted version of judicial ire. A court in Rajasthan has issued an arrest warrant against Hollywood star Richard Gere for kissing Bollywood star Shilpa Shety on a public stage. Shetty has been summoned to appear before his Lordship. Apparently, a lawyer sworn to protect India’s ‘pristine moral and cultural values’ thinks that the kiss was obscene and the honourable judge promptly agreed with the lawyer.

A little while before this controversy engaged India, a judge of the Allahabad High Court in UP delivered a stunning verdict that basically said that Muslims are not a minority community. God knows how the honourable judge defines ‘minority’, but the entire country sat up and took notice because, after all, it was an honourable HC judge spouting wisdom.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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Tuesday, May 29, 2007

Brand : Tata-AIG

Agency : Bates
Baseline : NA

Description: A cute little boy helps an old lady carry her shopping basket; she gives

him a coin for his help. The boy hitches a ride with another old man and goes to his dad’s office. Dad is at an important meeting but the excited boy knocks on the door and hands over his ‘first salary’ to his father, who gives him a warm hug.

4Ps Take: Great way to communicate: Effective, clever and with dollops of emotional connect. Tata-AIG straddles three generations (old woman/man, a young father and the little boy) with panache while having the cutest player (the lil’ boy obviously!) as the chief messenger of their brand communication who drives home the point. Money is precious and Tata- AIG understands the value of it, that is the power idea. The USP is the trusted Tata name. The ad drips with the brand’s personality as emotions run high... guess personal finance has never been so personalised!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Friday, March 23, 2007

The West expects all the countries to be tough against terrorism

The gentlemen file a case against their dismissal, on the grounds that they are being pushed into a war which is internationally acclaimed to be illegal. How will the courts react to the situation? These situations are not far fetched in today’s world where the rules are being rewritten under the pressure of international law. Take the case of Ireland, where last year the courts acquitted five saboteurs, who had damaged the US navy plane bound for war in Iraq in 2003. Similarly, the German courts dismissed the charge of insubordination against a German army major, who refused to obey orders that he felt would make him a part of aggression against a sovereign nation.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative