samsung: market expansion

Will the 3-pronged plan work?

Nine million potential customers every month – a figure hard to ignore, even if you’re an ‘also-ran’ in the mobile handset market, and a fact hard to overlook even if you’re Samsung (the current no.3, way behind the market leader Nokia). But wait! Just like any other ‘wanna-be-a-winner’, Samsung too has rolled out a three-pronged strategy to establish its dominance over the growing Indian handset market.

Besides launching five handsets (and signing up actor Aamir Khan), increasing its handset unit’s manpower count by 50%, it is also heavily into revamping of its distribution channels thereby increasing its reach within the Indian market to 85% (from the current 55%). In view of the same, two regional distributors – SSK (Western region) and Link (Eastern region) were also added to its existing North & South network. It has also cracked exclusive contracts with 40 Nokia distributors, with an aim to create a dent in the market leader’s strong position. Shushmul Maheshwari, CEO, RNCOS also thumps for the positive as, “Samsung’s launches will benefit from its enhanced distributor network, and the distributor agreements will prove advantageous.”....Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Jump into the ireena!

Ireena VITTAL... extremely high on retail and consumerism. And this brainy lass loves complications.

Complicating the simplicity of business is the hallmark of Ireena Vittal. For over a decade now, she has been with the world’s best known consulting firm McKinsey & Company as Partner. She has been eminently successful with her complicated yet simple (enriched with facts, figures and logic) advice to clients in retail, consumer goods, and the energy sector, et al.

Her philosophy of life is very simple. As a person she emphasizes more on the present and feels proud to be a part of present day India, an India which is poised to take off. According to Vittal, the more the competition the more the noise and better the results; perhaps that’s why she continues to encourage her clients to welcome all competition. Her colleagues at McKinsey told us that “Ireena infuses competition amongst the team members and that is the key to our success.”

And in an age when every business is looking at ways to conquer the Indian consumer, she has worked on bringing out exemplary McKinsey reports on the growth of Indian consumerism and suggested ways for MNCs for “Winning the Indian Consumer.”

Speaking about her passion, Rahul Goenka of KPMG Bangalore (formerly McKinsey) told 4Ps B&M that Ireena is a fun loving woman “who knows how to successfully balance the professional and the personal halves of life… her ability to make complex matters simple and vice-versa is simply unique!” Here’s a toast to the McKinsey woman!

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

Youthful India

A report titled ‘YouSumerism, Youth In India-Opportunity Knocks’ released by Ernst & Young has interesting observations about the Indian youth sector. For starters, it reinforces what we all knew: that this segment is the engine for growth of the retail. The report – that says that India has the world’s largest youth population and is therefore a bigticket market for global retailers – categorises Indian youth into three segments: Dabblers (those in the 13- 21 age bracket), Aspirers (22-28 years) and Thrivers (29 -35 years). This galloping growth – particularly in lifestyle and luxury products – is thanks largely due to increasing urbanisation, rising incomes, greater brand competition and the falling in place of a youth-driven culture. And “favourable demographics” and “psychographic changes” among India’s youthful population, its rising levels of affluence and the segment’s international exposure have all fuelled the demand for luxury and lifestyle products, the report added. “By targeting the youth population in India, retailers will be investing in the future as they will be able to influence and create loyalty from the start,” said Ashok Rajgopal, Ernst & Young Director, Retail Industry, while releasing the report.

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Bangkok beckons

Named Krung Thep Mahanakhon Amon Rattanakosin Mahinthara Ayuthaya Mahadilok Phop Noppharat Ratchathani Burirom Udomratchaniwet Mahasathan Amon Piman Awatan Sathit Sakkathattiya Witsanukam Prasit, (a Guinness record for the world’s longest name for a place) or, in short Krung Th ep Maha Nakhon or more popularly – Bangkok. Simply translated, the name means, ‘the city of angels, the great city, the eternal jewel city, the impregnable city of God Indra, the grand capital of the world endowed with nine precious gems, the happy city, abounding in an enormous Royal Palace that resembles the heavenly abode where reigns the reincarnated God, a city given by Indra and built by Vishnukam’!

From being a small trading town, Bangkok has metamorphosed into one of the most happening cities of Asia. During the reign of King Buddha Yodfa Chulaloke, the city was bestowed with its ceremonial name and the official name remained Krung Th ep Maha Nakhon.

Set on the bank of the Chao Phraya River in Thailand, Bangkok holds time – past, present and future – together in its arms. After all, where else can one find skyscrapers kissing the azul skies beside the most ancient temples or wats, where the monks live in harmony with all the glitz and glamour that’s associated with its name!

Counted among the world’s top tourist destinations and ranked third (by Travel + Leisure), Bangkok is host to more than 15 million tourists each year, boasting of its most visited historical venues – the Grand Palace, Wat Pho, Wat Phra Kaew (which houses the emerald Buddha and is considered the most important temple in Thailand), Wat Arun et al.

Besides, the city boasts of an effervescent night life, teeming with Asia’s most premium clubs and bars thriving in its ubercool lifestyle! And, if the floating markets, dinner cruises and bargain shopping don’t amuse you, indulge in some Thai massage and out-of-the-world spa treatments for a quick detox! Bangkok beckons for the sheer ecstasy that ceases to end!

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Maintain primacy of peace

The Russian reaction against the CFE results from the NATO’s obduracy to ratify the treaty – citing Russian refusal to remove troops from Georgia & Moldova. Realising the import of the treaty for European stability, the NATO spokesman James Appathurai said, “The Russian position is not fully clear to me, both in terms of suspension or in terms of what they want as a next step. That is exactly why the allies wish to discuss with the Russian Federation in more depth what it is exactly they mean.” Undeniably, a complete abrogation of the treaty may lead to further arms race in the region.

The EU is worried that if this trend of whimsical withdrawal from treaties continues (the US had withdrawn from ABM treaty in 2005), next to follow could be the death of the intermediate-range nuclear forces treaty, leading to a fresh wave of missile race. Th e EU simply cannot afford to let its soil become the battleground for this new wave of chill blowing between the erstwhile Cold War foes.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian

IIPM Think Tank

The Sunday Indian