When it comes to the Indian sub-continent, price is one factor that can make or break dreams of capitalistic entities. Kishore Biyani did exactly that with his hyper market formula for Indian organised retail
Big Bazaar has definitely redefined organised retailing
in India; its USP being the wide array of products available under one roof at amazingly low prices. Till date, it has worked remarkably well for them. But, with inflation and cost of real estate rising, it may well get difficult for Big Bazaar to play on the price front. In that case, an effective supply chain and increased focus on customer care will help Big Bazaar to grow and survive in the long run.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Big Bazaar has definitely redefined organised retailing
in India; its USP being the wide array of products available under one roof at amazingly low prices. Till date, it has worked remarkably well for them. But, with inflation and cost of real estate rising, it may well get difficult for Big Bazaar to play on the price front. In that case, an effective supply chain and increased focus on customer care will help Big Bazaar to grow and survive in the long run.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
