Tuesday, August 05, 2008

Friendly and informal culture

It’s quite clear that Emami has quite a friendly and informal culture. One evidence emanating from the open door system prevalent in the organisation, where, for example, the strict process of taking appointments is not adhered to. Ratna corroborates, “We believe in openness and trust which makes us gel and in taking care of employees; not only those who have been with us for long standing years, but even the very new ones.” Even when I analysed the communication channel present in the organisation, I found Emami to be an open and informal organisation. From the HR side, they have a quarterly news letter called ‘Endeavour’, which acts as a communication medium for and between all departments. They also an HR Intranet called the Encarna (Encarna in Spanish means Incarnation; so it is an electronic incarnation of HR). It was a pleasant surprise when I came to know that all these names (Endeavour, Encarna) start with the letter ‘E’ as Emami begins with the letter ‘E’. And with respect to training and development, Emami has both internal and external programs. Though they invite eminent faculty members and senior personnel to impart training, employees are also sent to reputed institutes to undergo short and long term MDPs.

So what makes the key trademark of a successful employee at Emami? Ratna shares, “Today, one needs to be a global manager, which means being ready to appreciate different viewpoints at the same time; at the same time ensuring that one does not overshadow the other. To be flexible, ready to embrace change, one needs to have a natural flair; and that’s how one could take the challenge in the years to come.” Emami, on its part, would continue laying stress on making a culture, which is developmental; something that can be done by redefining an employee’s role so that he/she plays better according to his/her strengths; and that the employee’s team members give support for his/her weaknesses, thus ensuring effective team achievements.

Though I didn’t leave a believer in the powers of Navratna Oil, I was surely positively moved by the sincere HR orientation of Emami; one reason I termed their HR positioning as the Elysium spin. What’s Elysium? Well, it starts with ‘E’, is a Greek word, and means an abode of ideal happiness. Beat that for an ending!

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Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative