If you have a five-year old at home, then you know how effective freebies are in selling a product. A packet of cornflakes assumes a whole new meaning if it comes with a free Spiderman projector. If free gifts attract a 5-year old, then they even attract a twenty five or a fifty-year old. So, in Florida, all those who voted, got free vaccination (which otherwise cost $25) against flu. “Vote and Vaccinate” worked quiet well. In Colorado, voters were given free rides from their homes to the polling booths in a limousine (A strech-limo rents at $500 a day!). If that were not enough, then in Arizona, Mark Osterloh had an irresistible trick to lure voters into polling booths. He offered a $1 million lottery. One lucky voter could change his fortunes!
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
