expanding its presence in key emerging markets globally. What’s more, there has been absolutely no conflict in Deutsche Bank’s international competitive strategy vis-a-vis its capacity to fulfill social responsibilities in all these markets.India, although the bank has been in the country for over 25 years, it has only been a year since they launched full-fledged retail banking operations. Realising the robust economic growth, coupled with rising consumerism, the banking major has suitably designed products and services to cash in on the unexplored segments.
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Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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