Branding at its ultimate best

Branding at its ultimate best! You may ask, How the above organisations – legends in every context of the word – managed to reach such stellar heights of brand awareness and equity. The secret is as elusive as it is elementary: Every great company plainly comprehends the population it is targeting, the manner in which it needs to position itself to cater to this segment of populace, how it needs to proceed about the task of communicating the message it stands for to its audience base, and very critically, the vital importance of reinforcing this missive with every opportunity it derives to share its brand experience with a customer.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

From deutscheland with love

A leader in Germany and Europe, Deutsche Bank is continuously expanding its presence in key emerging markets globally. What’s more, there has been absolutely no conflict in Deutsche Bank’s international competitive strategy vis-a-vis its capacity to fulfill social responsibilities in all these markets.

India, although the bank has been in the country for over 25 years, it has only been a year since they launched full-fledged retail banking operations. Realising the robust economic growth, coupled with rising consumerism, the banking major has suitably designed products and services to cash in on the unexplored segments.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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