The demand for branded garments is on a continuous rise. 
This has recently instigated the Arvind Murjani Brands (which sells Tommy Hilfiger products in India) to augment the number of its exclusive stores by 11 within the next six months. Presently dealing with 9 exclusive outlets in 7 cities, they plan to take the number to 11 spanning across 9 cities by the end of December as revealed by Shailesh Chaturvedi, CEO, Tommy Hilfiger Apparel India. Hesitant to divulge investment plans in India, Chaturvedi hinted that it usually takes Rs.10-20 million to put up an exclusive store. The company has temporarily iced plans to reach the Tier-II & III cities since it would not make much business sense at present.
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
This has recently instigated the Arvind Murjani Brands (which sells Tommy Hilfiger products in India) to augment the number of its exclusive stores by 11 within the next six months. Presently dealing with 9 exclusive outlets in 7 cities, they plan to take the number to 11 spanning across 9 cities by the end of December as revealed by Shailesh Chaturvedi, CEO, Tommy Hilfiger Apparel India. Hesitant to divulge investment plans in India, Chaturvedi hinted that it usually takes Rs.10-20 million to put up an exclusive store. The company has temporarily iced plans to reach the Tier-II & III cities since it would not make much business sense at present.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
