samsung: market expansion

Will the 3-pronged plan work?

Nine million potential customers every month – a figure hard to ignore, even if you’re an ‘also-ran’ in the mobile handset market, and a fact hard to overlook even if you’re Samsung (the current no.3, way behind the market leader Nokia). But wait! Just like any other ‘wanna-be-a-winner’, Samsung too has rolled out a three-pronged strategy to establish its dominance over the growing Indian handset market.

Besides launching five handsets (and signing up actor Aamir Khan), increasing its handset unit’s manpower count by 50%, it is also heavily into revamping of its distribution channels thereby increasing its reach within the Indian market to 85% (from the current 55%). In view of the same, two regional distributors – SSK (Western region) and Link (Eastern region) were also added to its existing North & South network. It has also cracked exclusive contracts with 40 Nokia distributors, with an aim to create a dent in the market leader’s strong position. Shushmul Maheshwari, CEO, RNCOS also thumps for the positive as, “Samsung’s launches will benefit from its enhanced distributor network, and the distributor agreements will prove advantageous.”....Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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The hybrid’dle!

Those were the times when self-acclaimed auto analysts and famed industry experts considered the hybrid a freak of nature. Economics, and Saddam Hussein, have more than forced them to rethink their positions. The sky rocketing oil prices have been playing havoc with consumer pockets and it appears that the inimitable experts have now very conveniently shed their so called ‘hybrid aversions’. Since hybrid cars (capable of running on both gas and electric motors simultaneously) have started getting mass produced, there are tremendous economies of scale benefits which manufacturers are beginning to pass onto the consumer.

As a result, hybrid cars – whose sales were earlier bogged down by high prices – have now become appealing. Combined with comparatively lower purchase prices than earlier, hybrid cars have one huge advantage – extremely low operating costs. Consumers are finding hybrids irresistible in developed markets, resulting in them becoming a rage in American states such as California and Florida. Sitting on the back of this ongoing chutzpah, Toyota recently announced that it has crossed the 1 million barrier in hybrid car sales. The company said that it had sold approximately 1,047,000 hybrids worldwide until May 31, 2007. A third of the sales came from the company’s home market of Japan while a majority was contributed by the yankees. It is believed that the high sales were triggered by major tax benefits and civic amenities for hybrid car owners provided by various markets, which take pollution as a major issue of concern. Moreover, the prospective consumers are also reported to be enticed by major advancements in the hybrid car tech- nology, – Toyota Prius, for instance, has been evolving consistently over the years and since its launch in 2001, it has undergone three major mechanical and design changes. Including 24,000 units of Prius, Toyota reportedly sold 36,100 hybrids in May 2007 alone.

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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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